DATA technology specialist Fusionex released its platform called SME FORYOU, during the International Retail and Franchise (MIRF) 2018 Exhibition at the Kuala Lumpur Convention Centre (KLCC).
Designed for small and medium enterprises (SMEs) in the region, the user-friendly platform is aimed at encouraging SMEs to adopt big data analytics (BDA) and kick-start their e-commerce plans, enabling them to promote their brands and products to local and international markets.
SME FORYOU will help SMEs to fast-track overall sales, acquire new customers, increase the rate of repeat transactions, all while granting them access to a ready database of more than eight million customers worldwide.
The SME FORYOU platform received positive feedback at the MIRF event. By leveraging on the platform, SMEs can better focus on their brand and engage with customers anytime, anyhow, and anywhere.
Even some of the established major companies have adopted Fusionex’s FORYOU platform including banks, insurance companies and chain outlets, alongside a host of other SMEs that operate convenience stores, restaurants, travel agents, optical stores and many more.
Fusionex founder and group CEO Fusionex Ivan Teh commented, “Fusionex has helped a multitude of companies embrace analytics and big data, working with them in their digital transformation journey towards becoming an effective data driven organisation. One of our missions is to see SMEs in this region grow and scale. This is possible by harnessing the power of big data.”
He continued by stating that, “We want to do our part in enabling SMEs to grow beyond national borders. The Fusionex-powered SME FORYOU platform comes equipped with a host of features and benefits for its users, but a key focus is to help prioritise SMEs’ needs to be quickly and effectively equipped with e-commerce capabilities and borderless trading.”